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How To Increase Blog Traffic: Prabhav’s Guide to Creating…

How do you begin driving traffic to your blog so that you can accomplish all of your goals?

This a question I hear time and time again from my readers and podcast listeners alike. And, it’s one that separates the successful blogs from those that are only read by your mother and a few spam bots.

The truth is, you can have the best content in the world, but if you’re looking to drive traffic and build a successful business from your blog—you need to know how to promote your content, attract readers, and do that better than others in your industry.

1. Be Strategic About Your Content

Create Evergreen Content For Your Blog 

Write more.

Studies show that the more often you update your blog, the more traffic it will receive. Google gives higher priority to websites with fresh content, so if you want to get more attention from the search engines, update your blog at least twice a week.

Don’t be afraid to experiment with different headlines. 

The titles for your blog posts are almost more important than the content itself. That’s because titles help potential readers decide whether they should click and read more.

Crafting Kickass Headlines

And headlines are your first opportunity to present your message to the audience you want to reach. The language you use should appeal to those people and make them want to find out more.

Once you’ve written a draft of your headline and article (or you’ve recorded a podcast episode or video), use the questions below to ensure your headline is the most effective it can be:

Who will benefit from this content?

How do I help them?

What makes this content special?

The answers to these questions most likely won’t produce the exact headline you’ll use.

Rather, they’ll help shape your headline draft into a persuasive message that reaches and connects with the people you want to attract to your content.

Know your niche.

While you may be interested in sea life, exotic travel destinations, Little League baseball and weight loss, you’ll confuse your audience if your content doesn’t follow a clear theme. Decide who your target audience is, what they want to read and what specific messages you want to convey.

Include photos.

Studies have shown that photos in blog posts boost readership. Not only does a photo make the post more visually appealing, but you can also include keywords in the Alt Image tag on the photo, boosting search engine optimization (SEO) for your site.

Add video.

Google owns YouTube, which is one of the many reasons that videos can drive more traffic to your site. Supplement the written content on your blog with short videos that are informative and entertaining.

2. Don’t Fear the Keywords 

Incorporate keywords.

Speaking of SEO, keywords are at the heart of SEO. One of the easiest ways to generate more traffic to your website is to ensure that every page on your site has a keyword strategy. So for each blog post you write, choose one key phrase that you believe readers would use to find that post. Next, incorporate that phrase into the title of the post, the headline on the page, within the content on the page at least two times, in a featured image on the page and also as part of the page link. Keyword concentration helps Google understand what that page is about, which can ultimately lead to more traffic from the search engines.

USE keywords in your context text.

DO NOT Use keyword stuffing to saturate your content completely with search queries.

LINK to other related blog posts you’ve written on a specific subject.

DO NOT include so many links that every other sentence is dotted with blue hyperlinks.

Let keywords influence your outline and help conceptualize your post.

NEVER put keywords and search bots before user experience.

3. Find Your Flock: Hunt Down Your Audience’s Nest

When it comes to promoting your blog, it’s essential that you’re strategic about where you spend your time. 

Add social sharing buttons.

At the top and bottom of your blog posts, make sure you include social sharing buttons for Twitter, LinkedIn and the other major social networks. Make it easy for readers to spread the word.

Promote with social media.

While it’s nice to establish your presence across a range of social networks, you’ll quickly burn out trying to excel with every social site.

Share each new blog post across your social media networks, including Twitter, LinkedIn, Facebook, Google+ and Pinterest. If you spend time cultivating your networks and share great content, social media sites can become some of your top traffic sources. But know which social media sites can help you the most and focus more energy on such social media websites.

Retweet past content.

We aren’t all looking at Twitter at the same time, so when you share a new blog post link, the majority of your fan base won’t see it the first time. Repeat your tweets, and don’t be afraid to share past content. Readers don’t care when it was written as long as it’s still relevant.

Use Google Analytics to see which websites are driving the most referral traffic.

Once You’ve Found Your Family, Go All In

4. Optimize For Speed and Mobile


The loading time of a website affects users’ behavior. It could either boost your conversions or make your target audience leave the site. A thorough speed optimization makes sense anyway because

  • 53% of people will abandon a website if it takes more than 3 seconds to load (according to Google research 2017);
  • 79% of shoppers won’t return to a website with a slow loading speed. 44% of them won’t recommend the site to their friends (according to Akamai and Gomez.com research);
  • 82% of websites (out of 150,000 that were checked out) have issues that negatively affect page speed (according to SEMrush research 2018).

Make your content easy to read by using plenty of subheads, bullets and numbered lists. Promote your blog in your email signature and your bio in any online profiles. Make it easy for blog visitors to subscribe to your RSS feed.

Here are a few tips:

  • Purchase High-Quality Hosting/Change the Existing One
  • Remove Unnecessary Plugins
  • Minify JavaScript and CSS files
  • Compress the Images on Your Website
  • Launch the Lazy Loading Effect
  • Increase Server Performance
  • Reduce the Number of Redirects on Your Websites
  • Switch to Accelerated Mobile Pages

5. Play Nice With the Other Kids

Incorporate links.

When you mention another company’s product or service in a blog post, include a link to that company’s page. Not only does Google like to see outbound links on your site, the company you mention may also notice your post and link back to you. Plus, readers appreciate it when you provide resources to make it easier for them to find the things they’re looking for.

Invite guest contributors.

When others write for your blog, you add more content that you didn’t have to write yourself. As a bonus, those contributors will also share with their networks and may ask you to write for them, opening up new readership avenues for you.

Write guest posts.

Locate other blogs that reach your target audience, and offer to contribute guest blog posts. If the site has a substantial audience, you can bet that readers will in turn want to engage with more of your content.

Cross-promote to your mailing list.

Instead of writing all new content for your electronic newsletter, share the first paragraph from several recent blog posts and include a link to continue reading on the site. Not everyone is taking the time to read your blog each week, so this will help get your subscribers invested in your blog.

Comment on other blogs

6. Invest in promotion.

If you believe your audience is spending time on Facebook, occasionally invest in sponsored posts. For as little as $10, you can “Boost” a post and increase its reach significantly.

Conduct give-away events.

Create fun theme days such as “Free Book Fridays” where your readers can win a prize by submitting a comment or sharing your link via social media. You can provide prizes yourself or invite companies to donate or sponsor these promotions.

I personally will be happy to play a part in your blog taking off. Feel free to drop me a message at Contact Me . Or you can visit My Services page to find out the services I offer.

Finally, have fun with your blog. If it feels like drudgery, your readers will notice. But if you enjoy producing the content, that will come across and have a tremendous impact on your success.


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Digital Marketing Trends for 2019

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers.

Voice Search

Voice search is undoubtedly rising in popularity. By 2020, 50% of all queries will be voice-based according to Comscore.

There are mainly two types of voice search: Those that are implemented by smart speakers such as Amazon’s Alexa, Apple Homepod, Google Home and Microsoft’s Cortana which give searchers immediate voice answers to their questions and those that are installed in desktops, and smartphones such as Siri and Google Assistant which display written search results.

There are many reasons why voice command leads to profits. Some of them are:

i). Voice search is easier: It’s easier and safer for people who are on the move to talk to their phone rather than type. With voice command,you can still type while walking without breaking your stride.

ii). Voice search is faster: People can talk faster than they can type, which means they can also perform a voice search faster.

Now, you may be wondering how these affect your business. Here are a few reasons why you should optimize your website for voice searches:

1) Voice search usage is increasing on mobile: in 2016, voice searches accounted for 20% of searches on Android devices and it’s only getting higher.
2) Smart Speakers are becoming more popular: with the introduction of Amazon Echo a few years ago, followed by the Google Assistant and Apple Home pod, smart speakers are becoming popular household items. According to research by NPR and Edison Research, 39 million Americans currently own a smart speaker.


3) Majority of people using voice search are performing a local search: When people perform a voice search, they’re usually looking to buy from a local business.

To optimize your website for local SEO rankings and voice search, you need to note the following:

Voice searches are usually longer than typed searches: Since they’re way easier, voice searches tend to be longer than typed searches. Therefore, optimizing your content for long-tail keywords* is important if you’re targeting voice search.

Voice searches are conversational: Most people perform voice searches like they’re talking to someone else so it’s important to make your website content conversational.

Smarter Chat

The application of bots will become much broader in 2019. Smart technology ensures that a chatbot can do more and more and therefore will be better at recognizing the questions and intentions of the customer. In addition, the adoption of chatbots will increase.

Chatbots play an important role in bridging the gap between business and customer, and allow marketers to better engage with their audience – without really doing much. They offer real-time assistance to the user, dedicated support and a proactive interactions where they ask questions to understand the real problem.

Another rising trend is Whatsapp Business Messaging, which has become one of the most used messaging apps worldwide and it’s no longer restricted to personal usage; businesses are using the application on a daily basis for their daily activities.

Micro-Moments

Businesses can take advantage of knowing what the custmer wants right now in this moment.

A customer may have following moments:

  1. I want to know moments : This happens when a person wants some information about a product or service but is not ready to buy the product yet.
  2. I want to go moments : This happens when a person is considering buying something from a nearby place.
  3. I want to do moments: When a person is planning to do a certain task that he/she may or may not have done previously.
  4. I want to buy moments: When the person is ready to buy something but needs help in deciding the exact product or brand to suit their needs.

Accelerated Mobile Pages (AMP) and PWA

Accelerated Mobile Pages (AMP) is an open source initiative project/platform aimed at helping publishers improve the speed and readability of their mobilecontent pages.

When Google launched the mobile friendliness update and eventually made it one of the mobile search engine ranking factors, site owners began looking forward to a faster mobile experience.

Faster mobile pages + readable content = better user experience

The AMP plugin renders your mobile page more quickly, by cutting back on the HTML code tag manager aspect and rendering only the ones that are suitable for mobile users.

There’s a significant correlation between site speed, page views and mobile search engine rankings.

One thing that you have to remember is that whenever a particular web page loads up quickly, mobile browser users will view more pages on the site, therebyreducing bounce rate.

When bounce rate is reduced and onsite experience increases, Google will reward the page.

Video / Live Videos – More Stories

If content is king, Video content is king of kings.

Take a look at some of these video stats:

  • 70% of consumers say that they have shared a brand’s video. (Wyzowl)
  • 72% of businesses say video has improved their conversion rate. (Wyzowl)
  • 52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
  • 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. (Forbes)

Video is Going Live: Live streaming services are growing in popularity on Facebook, Instagram, and other popular social media channels. Research indicates live streaming encourages more audience engagement and retains viewers longer than prerecorded video.

Video is Getting Search-Friendly: AI and the use of closed captions are making video content more searchable. AI can transcribe the audio tracks of video with voice recognition to make video searchable. Google even recently announced the addition of video previews to the video carousel that appears in search results.

Video is Turning 360: The recent advent of 360-degree video content enables viewers to control their perspective for a more immersive interactive experience.

Augmented and Virtual Reality Marketing

Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real-world are “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, including visualauditoryhapticsomatosensory, and olfactory.

Www.business.com says Augmented reality is the only thing that can overcome VR in the sphere of marketing.

Innovation and interest

Using AR in marketing campaigns also adds to your brand image. A company that applies innovative solutions is seen itself as innovative and up-to-date. AR solutions distinguish your company from the competitors by creating a positive emotional response and making it memorable for users.

Flexibility

AR technology has nearly endless possibilities and variations. AR ads can take the form or look that meets the goal of the campaign the best. There can be solutions for almost every industry or thing advertised: retail, automotive, education, healthcare, etc. There can be videos or static images, 3D models or flat pictures, informative or entertaining content. Augmented reality advertisements are not limited to any scripts, rules or frames, so customers can always expect something new when they open an AR app on their phone.

Interactivity

Interactivity is an essential element of AR technology. The digital image merges together with the real world on the command of the user. They see how their usual environment is enhanced with virtual elements they can change and play with. It can be a 3D model of a hotel; they can walk around or virtually place furniture in a house. Anything more than just watching increases customer’s engagement dramatically.

Better customer experience

Personalized ads is not a new thing in marketing, but custom AR ads can take it to the next level. Interactive AR applications can enable users to download their own media and create custom content. While still promoting a brand or service, the ad will be personal and unique for each customer.

AI and Machine Learning

In today’s fast-paced digital landscape, artificial intelligence can help your business create more effective marketing and social media strategies. AI can help you improve the consumer journey and change the way you attract, capture and nurture leads.

AI can lead you to understand Buyer Personas

“Know thy customer” is a marketing commandment. The more you know about your ideal consumer, the easier it is to sell your products or services. 

Social Media Monitoring

  • Identify customer sentiment;
  • Recognize thought influencers;
  • Select trending phrases and/or topics;
  • Segregate customer information;
  • Listen for specific brand mentions.

Customer service and social engagement

The quality of service and engagement an individual has with your company before, during, and after the sales process is pivotal. It can make the difference between finding a loyal customer or making a one-time sale. 

  • Qualify interest and capture leads;
  • Send prospects push notification reminders about big events;
  • Book sales and/or service appointments;
  • Check product inventory;
  • Help your followers find relevant content;
  • Provide package tracking details and updates inside Facebook Messenger.

Content Optimization


Social media is crowded with companies vying for consumer attention — and dollars. In the social media world, sharing is caring. People like to click, rate and send relevant, valuable content to their peers. AI-powered technology optimizes your content based on key insights and in-depth analyses. This helps boost your visibility and also drives traffic to your website.

Personalised Engagement based Email Marketing

Consumers expect relevant content. The avid outdoorsman with a love of winter camping expects to see specific sleeping bag recommendations for cold climates, how-to articles on setting up a fire when the ground is wet, and video reviews of fan-favorite tents.

 If your open rates start out high with new subscribers and fall precipitously, your email content and offers are not meeting their expectations. When emailing customers, personalization is one of the most important ways to keep subscribers opening and engaging with your emails. This can include using your customers’ names in the subject line and email message, as well as creating content that targets individual preferences (e.g., product recommendations based on previous purchases).

Using AI email marketing tools, you can customise the content further. Here are just a few of the great tools out there to bring your email marketing up to the next level.

1. Boomtrain

Boomtrain is a marketing tool that uses AI to automatically personalize content for the user that will most likely increase clicks, engagement, and sales. The manual work that typically takes place to segment prospects and choose appropriate, relevant content is replaced by this technology. 

2. Phrasee

Phrasee is AI that is focused on email marketing optimization. It generates and optimizes subject lines so people are more likely to open, click and convert.

3. Optimail

Optimail uses AI to automatically adjust personalization, content and timing of your email campaigns. Optimail continually monitors behavior and adjusts which messages are sent and when to drive prospects and customers toward your business goals, whether it be purchasing your product or sharing your social media posts.

4. Seventh Sense

An AI tool for HubSpot and Marketo users, Seventh Sense monitors the way prospects and customers are interacting with you and uses this data to create the ideal delivery time for each email that is sent.

5. Siftrock

Siftrock integrates with your marketing automation platform to manage and mine the replies to your email marketing campaigns. Any replies referencing another contact will add them to your database and alert the owner.

Source: precisionmarketinggroup (https://www.precisionmarketinggroup.com/blog/artificial-intelligence-email-marketing-tools)

User-Generated Content

User generated content is essentially any content created by unpaid contributors. It can include anything from pictures, videos, and blog posts to testimonials and discussion boards. User generated content is typically created or uploaded online, where it is easily shared. According to a study conducted by Reevoo, “61 percent of people would be more likely to engage with an advertisement if it contained user generated content.” While a study from Bazaar found that “51 percent of Americans trust UGC more than other information on a company website.”

Authenticity and Credibility

Research consistently shows consumers are more likely to trust a peer review or word-of-mouth account over content created by a brand or organization.

Conclusion:

Marketing is evolving rapidly. Marketers have to evolve with the changing times. It is still too early to comment on whether how rest of the year will pan out for market and marketers. One thing is for certain, although there will be many more technologies and trends in marketing that will decide the success of marketing campaigns in the coming year, the above mentioned points will definitely make an impact in marketing for any organisation.